– Women and Beer / By Alex Humphreys & Rosie Setterfield-Price
In the beer world it seems to be a mans domain. Many women who have an input are easily dismissed or their efforts go unrecognised, this is the result of our cultural and industrial development over time and seems ignorant to the industry’s foundation and past.
Traditionally, it was the woman’s role, as a brewster, to brew beer for the household and certain laws state that the tools to brew were solely the woman’s property. Through various historical and sociological developments this is no longer the case so much so that the opposite is almost true. In Medieval times monastries started to brew beer on a larger scale for passing travellers, when the industrial revolution came about it transferred brewing from the home to the marketplace, resulting in the decline of women brewing at home. Men claimed the local taverns and women drank less beer. There was an increase in male brewers and it has been so ever since. Obviously female brewers are active today yet they don’t get the recognition of their male counter parts, this industrialisation of the beer industry does not adequately explain why most women, when choosing a beverage feel a distance between themselves and beer.
Women’s roles in today’s beer industry tend to be stereotyped with the dispense of beer, from female bar staff serving beverages to the female figure being the main image on a beer’s pump clip in the hope that it will sell more. Beer marketing as such does tend to highlight men as the target audience, this alone does not seem an ample explanation for the high numbers of women who don’t appear comfortable both drinking and sampling a wider range of beers. It’s time that the culturally accepted and prescribed gender roles regarding women and beer were more actively challenged.
At Port Street Beer House we try to broaden everyones view on the beer industry, with varying degrees of success. Whilst it is a refreshing change to serve male customers a half of fruit beer, this is a more common occurrence than serving female customers a pint of porter or stout for no discernable reason other than a willingness to experiment with different beer styles and flavours. All our staff have a keen personal interest in beer and have all been trained to a equal level. We are ready to help you with your beery needs.
This week at PSBH we are hosting ‘ladies week’. With a selection of cask ales brewed by women. Come along and build a beer bridge.
Darren T says
1.28 pm
31 August 2011
Re: “…serving female customers a pint of porter or stout for no discernable reason other than a willingness to experiment with different beer styles and flavours.”
In that case, it sounds like my missus is something of a statistical outlier. She’s been a Guinness drinker almost as long as I’ve known knew her, although in the past couple of years she’s definitely been branching out more, mainly into better-quality stouts and porters (session strength for preference) although she’s a big fan of dark ales in general, as well as ginger ales (Prospect Dragon Ale being a good example, but definitely not ginger alcopops a la Crabbie’s).
I love a good statistical outlier, me :)
designvoid says
3.18 pm
31 August 2011
In reference to your tweet about Hathor being responsible for inventing beer… its incorrect.
The Egyptian god Ra is said to have tricked Hathor into drinking beer disguised as blood after Hathor had become Sekhmet through blood lust. After drinking the beer she basically (as we all do) got drunk and fell asleep and upon waking ceased her blood lust rampage…
duncan says
3.37 pm
02 September 2011
Excellent pedantry. Bravo.
Claudia Asch says
1.21 am
01 September 2011
Obviously, Molson Coors have no idea that women like beer, proper beer, with flavour and character… but then again, they don’t actually make anything resembling a flavoursome, complex beer, so it should not come as a surprise they want to have women drink drink similar poor excuses for beer…
http://www.examiner.com/beer-in-national/molson-coors-decides-women-need-less-gas-less-beer-flavor